Case Study
The Bill and Melinda Gates Foundation’s “Back to School” campaign strives to raise the nation’s high school graduation rate and help all students—regardless of race or family income—graduate as strong citizens ready for college and work. Concepts is proud to have provided communications support to this important initiative by working closely with a select group of high schools supported by the Gates Foundation to promote their positive results and student success stories to local media. Concepts also raised awareness of the program’s goals and accomplishments through a regional campaign that included drafting and pitching articles and op-eds to larger media markets. |
