Case Study
DOJ Connect Webcast Series – U.S. Department of Justice
The DOJ Connect programs are a series of free, interactive webcasts and satellite broadcasts addressing a variety of law enforcement issues such as gang prevention, the methamphetamine epidemic and police hiring shortages. Concepts managed grassroots outreach and media promotion for each webcast, researching target audiences and executing an extensive outreach campaign to alert law enforcement, community, civic and faith-based organizations to the programs' availability. In addition, Concepts conducted media outreach to secure print and radio interviews with webcast panelists in various key markets across the county in order to increase webcast viewership. |
