Case Study
OmniTI Computer Consulting
Concepts manages branding and message development efforts for OmniTI Computer Consulting, a leading information technology (IT) firm that builds scalable and secure Internet applications for clients with high-volume online systems. In 2007, the company tapped Concepts to amplify its promotional efforts—first, by developing compelling brand messaging and Web copy for OmniTI, and by drafting a series of customer success stories. To develop each case study, Concepts interviews OmniTI clients about the IT solutions used to solve their business challenges, and then translates that information into compelling narratives that demonstrate a particular technology’s impact. Additionally, Concepts manages an awards and honors program for the company, identifying opportunities, drafting nominations and leveraging any awards won. As a result of the program, OmniTI was recently ranked on SmartCEO Magazine’s “Future 50” list, and the company’s founder and principal was named to the Baltimore Business Journal’s list of top business leaders under age 40. |
