Case Study
The Compliance Assistance Initiative strives to proactively educate employers and workers about their rights and responsibilities under the U.S. Department of Labor’s (DOL) laws and regulations. Concepts is proud to have been selected by DOL to conceptualize and implement this initiative’s marketing and communications aspects. In particular, Concepts planned its launch and drafted and executed a multi-phase marketing plan to raise awareness about DOL’s compliance assistance tools among the employer community. As part of this plan, Concepts conducted media relations and Internet marketing, developed Web site content, helped develop and implement a partnership program, secured speaking opportunities and coordinated conference participation. These efforts resulted in hundreds of print and radio placements in U.S. media markets and dozens of speaking engagements for DOL spokespersons. Based on the campaign’s success, Concepts was called upon to help educate DOL’s various enforcement agencies on how to better promote their own compliance assistance efforts.
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