Case Study
Disability.gov – Office of Disability Employment Policy, U.S. Department of Labor
Disability.gov is an award-winning Web site that connects people with disabilities to the information and resources they need to actively participate in the workforce and community. Concepts takes pride in managing the content and day-to-day operations for this important resource, as well as all efforts to raise awareness about its availability among its diverse target audiences. Through strategic outreach to small and large U.S. media markets, Concepts has helped attract more than 5 million visitors to the site since its launch in 2003. Other promotional tactics used by Concepts to promote Disability.gov include article placement, Internet marketing, newsletter development and distribution, speaking engagements and conference participation. To further promote the site, Concepts collaborates with third-party intermediary organizations, such as disability advocacy groups and other non-profit organizations, to reach their constituents. Concepts also works closely with each of the 22 federal agencies that participate in this government-wide initiative to ensure content quality, train content contributors and provide guidance on their own efforts to promote the site. |
