Case Study
The elaws Interactive Advisors – U.S. Department of Labor
The elaws (Employment Laws Assistance for Workers and Small Businesses) Advisors are a series of online interactive Web sites that educate the regulatory community about the various employment laws administered by the U.S. Department of Labor (DOL). As part of its work with DOL’s Compliance Assistance Initiative, Concepts handled outreach and promotion for these unique government resources. Because elaws is a Web-only resource, Concepts employed special strategies, including targeted Web linking and Internet marketing, to increase awareness of their availability. These strategies were met with great success and were subsequently incorporated into other DOL outreach efforts.
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